În luna ianuarie internetul a fost „cutremurat” de un nouă campanie, e vorba despre Januhairy. Și dacă toți știu despre No Shave November, în care bărbații nu-și rad barba timp de o lună, atunci Januhairy se adresează femeilor. Îndemnul campaniei este de a îndemna femeile din toate colțurile lumii să nu se epileze în luna ianuarie pentru a se elibera astfel de „constrângerile societăţii”. 

Campania a declanșat mai multe dezbateri în mediul virtual și a împărțit internetul în două părți. În timp ce unii consideră epilarea o formă de civilizaţie şi o chestiune ce ţine de igiena personală, alţii o văd ca pe o cutumă a societăţii.

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eeeeek i’ve just learnt about januhairy!! it’s always so exciting for me to see new waves of this movement of body nonconformity. it’s gaining a lot of attention from the media which is EXACTLY what is needed. people need to be reminded over and over that what women choose to do with their bodies is THEIR OWN DAMN CHOICE. people need to see women who do not care to change themselves to fit our society’s bullshit beauty standards until seeing that becomes the norm. that is the only way we can change the standards . shave or don’t, i don’t care or judge you either way, it’s your choice! but i do encourage all women to think about the changes they make to their bodies and think about why they do it. who they do it for . personally, there are so many reasons i don’t shave my armpits and very few reasons why i would. but one of my biggest motivators not to is knowing that by not shaving i am actively choosing not to give money to companies, and the people who run them, that think that women’s bodies aren’t good enough the way they naturally are . so, go follow @janu_hairy !! put something different on your insta feed – if you’re unsure about stopping shaving, it may help shift your perspective to see the beauty in it.

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Jesteśmy kobietami. Mamy włosy na ciele. Na rękach, nogach, łonach, brzuchach, plecach, twarzach. Nasze włosy są od jasnego blondu, po czarną jak smoła czerń. Od cienkich i delikatnych, prawie niewidocznych, po gęste, grube i widoczne nawet z bardzo daleka. Od małego uczy się nas, że włosy na ciele są nieporządane, złe, paskudne. Przekaz jest jasny. To klarowny roztwór dyskryminacji, nienawiści i presji. Media, reklamy, cała pop kultura, koledzy i koleżanki ze szkoły, często członkowie rodziny, opiekunowie, nieraz nieznajomi na ulicy – wszyscy jednym głosem mówią nam, co powinnyśmy myśleć i czuć w związku z naszym ciałem, jego małą, cienką, wyrastającą z cebulki częścią. Włosów używa się jako pretekstu, by z nas szydzić, by nas poniżać, porównywać do zwierząt, śmiać się z nas, musztrować, zmuszać nas do torturowania ciała, do uważnego przyglądania się samym sobie, czy pasujemy do kanonu, do wąskiej foremki narzuconej z góry. Nie pasujesz? Poczuj dyskomfort. Zrezygnuj z czegoś. Nie idź na basen. Przełóż spotkanie. Wycofaj się. Przygotuj. Bez tego będziesz inna, trudna, zbuntowana, nie każdy to zaakceptuje. Pewnego dnia sama w to wierzysz. Po prostu lubisz być gładka. Do tego wiesz, że włosy są brzydkie, że psują wizerunek, a przede wszystkim sprawiają, że czujesz się brudna. Bolesna depilacja, krwawa nauka używania golarki, kosztowny laser – przynoszą ulgę. Pasujesz. Jesteś czysta, ale każdy nowy milimetr przypomina Ci, że walka trwa, wygrałaś bitwę, ale wciąż jesteś na wojnie ze swoim ciałem. Spytaj się siebie: Czy kiedyś z czegoś zrezygnowaś z powodu odrostu? Czy widziałaś kiedykolwiek swoje ciało z włosami zapuszczonymi na max? Czy jeśli czujesz do włosów obrzydzenie, to możesz powiedzieć, że nie czujesz presji golenia? Czy gdybyś miała włosy na full nie wstydziłabyś się iść na basen? Wrzucić zdjęcie do Internetu? Spotkać ze znajomymi na plaży? Czy jesteś wolna? Czy twój wybór może być wolny w społeczeństwie, które wywiera taką presję? @cialopozytyw @janu_hairy @bodyhairmovement @natural.femininity @gethairyfebruary @allyournaturalbeauty

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Тренд в соцсетях. Девушки решили не бриться весь январь, и выкладывают результаты Каждый ноябрь мужчины устраивают глобальный флешмоб — movember. Девочки решили, что это нечестно, и устроили januhairy. Рассказываем по порядку. Что такое Movember? Название флешмоба Movember состоит из двух слов: moustache (усы) и November (ноябрь). Дословно его можно перевести как «Усатый ноябрь», но в России флешмоб называют одним словом, как и на западе, — «Небритябрь». Каждый ноябрь мужчины отращивают бороды и усы и хвастаются в соцсетях. И это не просто развлечение. Так мужчины пытаются увеличить осведомлённость людей о раке простаты и яичек. Что такое Januhairy? Девочки решили, что тоже имеют право не бриться целый месяц. Только не в районе усиков, а вообще везде! Поэтому они выбрали январь и назвали флешмоб волосатым (January — январь, hairy — волосатый). Теперь они тоже выкладывают фото в социальные сети без стеснения. Это важно? Да. Сейчас время, когда стереотипы и навязанные нормы ставятся под сомнение. А удалять волосы с женского тела – это как раз созданное в обществе правило, которое можно нарушать. Согласитесь, ведь эпиляция стоит либо времени, либо денег, которые можно сэкономить. Если вы не готовы отказаться от неё навсегда, то поучаствуйте в месячном флешмобе. ⠀ Подписывайтесь на @likeyou_io, чтобы быть в курсе самого интересного. #januhairy #творчество #тренды

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Um grupo de mulheres decidiu usar o Facebook como ferramenta para combater a imposição cultural relacionada à depilação impecável dos pelos nas axilas e das pernas, promovido em editoriais de moda e propagandas. O objetivo da campanha é promover a auto aceitação feminina. Lançada em janeiro e intitulada de Januhairy (“Janeiro Peludo”), a ação nascida na Inglaterra confronta os padrões de beleza, e já conquistou mulheres dos EUA, Canadá, Alemanha, Rússia e Espanha. “Algumas de nós não gosta (de estar depiladas), outras gostam. Mas continuamos femininas, higiênicas e bonitas, não importa se estamos peludas ou depiladas”, publicou a fundadora do grupo Laura Jackson. Saiba mais em LEIAJA.COM/NOTICIAS 📷 Reprodução/Facebook/Januhairy #pelos #cabelos #padrao #januhairy #TánoLeiaJá

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Takže, prešla som si veľa obdobiami. Od problémami s tetániou, cez psychické problémy až po vyliečenie ( vďaka bohu).Načo sa Vám tu sťažujem? Lebo chcem vysvetliť včerajšiu “kauzu” “zdrb začo môžeš”. Kým Vy si vylievate svoje narážky na mňa, je tu ten čo to prijíma a číta, tentokrát ja. Vyčítali ste mi moje reakcie, že neviem gramatyku alebo že si farbím vlasy. Ale ako by ste sa vy postavili k týmto veciam? Ako by ste vy reagovali keby Vám píšu už cca rok, rôzne narážky, že som kurva, ako to vyzerám, že sa neholím..atď. Chcela by som vidieť ako by ste sa vy postavili k týmto všetkým “problémom” a ako by ste s nimi bojovali. Ja, najprv som s tým mala veľké problémy, trápilo ma to, fakt sa ma to dotklo. Už veľa krát som s rodičmi chcela ísť na políciu..ale vždy to prestalo a po čase zase začalo. Lenže, začalo mi byť lepšie. Konečne som sa postavila na nohy a tým som sa obrnila proti všetkým neprajníkom a tým čo ma odsudzovali. Kto som? Môžem povedať, že sebavedomé dievča, ktoré si ide za svojím a chce s vami zdieľať svoje pocity a urobiť aspoň malý kúsok dobra v tomto svete. Vaše poznámky, mi píšte kľudne ďalej, rada si to prečítam. A áno, na fotke mám zmenšený nos a zväčšené pery. ———————————————————— #makeup #concealer #bronzer #contour #powder #lips #liquidlipstick #mattelipstick #eyebrows #eyeshadow #eye #glitter #mascara #beauty #highlighter #todaymakeuplook #makeupfortoday #girls #girl #makeupgirl #followforlike #liketime #likeforlikes #follow4like #likeforfollow #like4likes @makeupartist_skcz #januhairy

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Campania a fost lansată de o tânără de 21 de ani din Marea Britanie, Laura Jackson. Aceasta a început campania în luna ianuarie și a întitulat-o „Januhairy”. Prin intermediul acesteia, tânăra încurajează femeile de pretutindeni „să se elibereze de constrângerile societăţii” şi să nu se mai epileze. Femeile mai sunt îndemnate să publice în mediul online fotografii doveditoare. Prin urmare, aproximativ 3000 de femei „din Brazilia până în România”, scrie presa internaţională, s-au alăturat campaniei şi au publicat selfie-uri cu picioarele şi cu subraţul neepilate. Selfie-urile sunt publicate pe rețele de socializare cu hashtagul #januhairy.

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It's #januhairy and I wanted to take a moment to say this is what should be normal. If you are seeing this I want you to know you can feel beautiful and have body hair. If you are just starting your #bodyhair acceptance journey know that you won't feel scared or nervous forever of others seeing it. If you are seeing this, before you pass judgement, ask yourself why am I really offended? I encourage you to consider why shaving is important to you if you continue to shave. Also as many people become aware of their consumption and use of plastic and water consider how much water and plastic shaving uses. How many disposable razors pollute our planet? How many will you throw away this year? 🌍 . . . #huji #hujifilm #hujipic #womxn #leghair #leghairdontcare #bodyhairmovement #bodyhairdontcare #womenpower #womanhood #femininity #normalizenormal #normalizebodyhair #womensissues #womenshealth #womensupportwomen #empowering #empowered #empoweringwomen #selflove #selflovery #woman #womensrights #foodforthought #challengeyourthinking #feminist #smashthepatriarchy

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De asemenea, britanica a început şi o campanie de strângere de fonduri ad-hoc. „Cred în alegerea mea de a mă epila când voi dori, nu pentru că aş fi considerată dezgustătoare”, a fost mesajul uneia dintre susţinătoarele campaniei.

Participantele consideră că modelele promovate în mass-media şi în revistele dedicate femeilor încurajează nişte standarde de frumuseţe care sunt greu de obţinut, unele chiar imposibil.

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Com 8 anos eu furtei a gilete do box do banheiro dos meus pais e raspei pela primeira vez as axilas e as pernas. Eu não tinha pêlo nenhum e cortei atrás do tornozelo direito. Tava calor e eu usei meia e tênis por uma semana para a minha família não reparar o que eu tinha feito. Eu tenho o ‘privilégio’ de ter pouco pêlo. Na adolescência, via as amigas indo depilar com cera a virilha pra poder usar biquini. Eu não tinha esse problema, mas comecei a ter pêlo nas axilas e comecei a raspar. Uma semana por mês, eu sofri com alergias, pêlos encravados, queimaduras e coceiras. Mas não podia ter pêlos! Não pode! Raspa isso aí! Comecei 2018 trabalhando com o propósito de economizar e fazer uma depilação a laser. Pesquisei, conversei com mulheres que tinham feito e até peguei um cupom de desconto. Mas a saúde mental não aguentou, o emprego se foi e o inverno chegou. Dane-se! Resolvi passar o inverno sem depilar as axilas. Investi em desodorante e aposentei a gilete. Foram 6 meses sem depilar. Foi quando ganhei de presente uma ensaio e uma tarde linda com a @retraterra e não tive dúvidas: Ia fazer disso um registro. Nós fizemos essas fotos em Outubro. Logo depois que eu raspei para fazer as fotos, tive uma reação alérgica ao suor de novo. E dane-se! Eu vou sair de blusinha e tô nem aí. São 3 meses que eu tô protelando e criando coragem de postar essas fotos maravilhosas com os braços para o alto aqui na internet. Eu amo essas fotos mas sempre travava na hora de pensar o que vão pensar de mim. Ou melhor: o que vai pensar de mim aquela pessoa lá longe do meu convívio. Mas dane-se! Hoje eu tô tão feliz comigo mesma e é tão confortável ser a gente se amando em tantas coisas e sem a pressão de agradar ninguém. É achar lindo depilado e maravilhoso com pêlos! Pêlos são naturais. Pêlo é bonito. É nossa escolha ter ou não! Quando quiser. Na hora que quiser. #JanuHairy

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„Nu cred că este o chestie ce ţine doar de igienă, pentru că dacă ar fi aşa, asta s-ar aplica şi bărbaţilor. Şi vedem că există un dublu standard. Măsurile acestea de igienă nu sunt impuse de societate şi bărbaţilor. Ba din contră, dacă vedem bărbaţi epilaţi pe picioare, cumva intră în contradicţie cu ideea de masculinitate, aşa cum o înţelegem noi ca societate. Adică, am senzaţia că pilozitatea în cazul bărbaţilor este direct proporţională cu masculinitatea”, explică activista feministă Andreea Bragă.

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Você se gosta ao natural? Sem maquiagem, com pêlos, cabelos brancos, cabelos naturais, a altura real? #SeSim #OuSeNao #SemJulgamentos #PeloDireitoDeFazerOQueQuiser #Empatia #Sororidade _______________________________________________________ Reportagem: Jornal de notícias Lançada nas redes sociais, a campanha Januhairy pretende acabar com os padrões de beleza impostos pela sociedade, incentivando as mulheres a não se depilarem. O movimento, criado pela estudante britânica Laura Jackson, tem como objetivo derrubar um dos principais tabus impostos pela sociedade e acabar com a repulsa dos pelos no sexo feminino. Durante o mês de janeiro, as mulheres que aderirem ao movimento não podem fazer a depilação em nenhuma parte do corpo. Esta campanha é idêntica à já existente voltada para o sexo masculino, o Movember, que consiste em deixar crescer a barba durante 30 dias. Foi criada a hashtag #januhairy que já reuniu mais de 2900 publicações de algumas mulheres que aderiram ao movimento e partilharam fotografias enaltecendo os seus pelos.

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“I stopped shaving my body hair as I realised that it is a choice, not a given. That it was unfair to have to spend so much extra time, sometimes money (if getting regular waxes) and energy in order to fulfil this conventional expectation to be hair free. This expectation seemed to be based entirely on my assigned biological gender, which was purely down to chance. Not choice.

At first, my 17-year-old self was exceptionally proud and liberated. Flashing my underarms and legs with a zesty vigour for pushing social boundaries. I still feel such a way often. However getting older, and becoming more of a ‘grown up woman’, so to speak, I have been more challenged wondering how it could affect others perception of me, mainly professionally.

Over the years I’ve had mixed responses. Some very gratifying, where other ‘women’ have expressed feeling inspired to stop removing their hair also. On several occasions ‘women’ have called me “so brave” and shared almost sorrowfully their personal inner conflict on the matter. I’ve had conversations with lovers and ‘male’ friends who claimed to find my body hair attractive, symbolic of freedom and nature; that they don’t even notice it/care. I mention this as I think that one of the biggest motivations to remove body hair is wanting to be considered sexually attractive. I’ve definitely also noticed what I think are looks of surprise in public places. But quite frankly I’m not surprised at that as despite becoming somewhat more acceptable, it is still pretty rare to see a ‘woman’ with hairy legs or a man with shaved armpits, for that matter. I too can find myself staring at unusual appearances.” ⠀ Charlot Conway for ‘Natural Beauty’. Photographed May 2018, written July 2018.

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Darian Koszinski, circus artist. Photographed for “Natural Beauty”. May 11, 2018. Words posted as parts in the comments due to IG character limit. ⠀ (1/2) “Shaving, epilating or waxing hurts. I was tired of suffering, trying to adapt to the image of a ‘beautiful young woman’ society is selling us. Everybody told me to shave. As a teenager, it’s a huge subject among girls; where do you shave? What method are you using? It takes so much time and costs so much money (the majority of hair removal products are also not recyclable). All of these reasons coming one after another motivated me to stop shaving. I would often have irritated skin after shaving and being a very sporty person, the sweat and the friction of my clothes would cause pain.
The worst thing was having sex on the second day after shaving my vulva. I didn't understand why women would suffer and waste so much time on hiding who they really are.

It was hard to accept my new image. I am an ash blond, but have BLACK hairs on my legs, armpits and vulva. My legs were the worst; in addition to the long black hair, they’re quite muscly. It made it harder to accept my masculine look but I had a feeling that I needed to stop shaving so I could feel more like myself – accept myself as I really am.
Nowadays I love my hair. It definitely makes me feel stronger and in balance with myself. I like touching it and showing it. I sometimes even like to use it to provoke. I kind of enjoy the moments in the Metro; when people seem disturbed looking at my legs. I always hope other women and men can find us, naturally hairy women, as an inspiration.

There are all kind of reactions – people talking behind my back, curious friends asking for the reason, others who tell me that they love it and others making fun of it, or being disapproving. When I was 17 I had the idea that if I stopped shaving I’d only meet people who really like me and don’t care about these superficial norms of society. It worked out!”

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(1/2) “I stopped shaving because I quickly came to realise the absurdity that a lack of body hair equated with femininity. The first time I removed body hair, I was around 11 years old. I stole my older sisters razor and attempted to remove all of the hair from my body, not that I had much at the time. I assumed you needed to use a lot of pressure with the blade against my skin and ended up removing strips of flesh from my legs, which caused profuse bleeding. I still remember going to school wrapped in bandages and claiming that I had fallen down a tree. Looking back now, I think of how horrified my mother must’ve been that I had already been conditioned to remove the early signs of puberty that had only just arisen. Without recognising it back then, I had already equated body hair with something monstrous and unnatural that had to be eradicated in order to keep my body effeminate and ‘pure’. As I grew older, I reflected on this instance a lot and the meaning behind it, and eventually just stopped removing my hair all together. Most women will be all too familiar with the sharp knick of a razor blade against their leg or the spine tingling rip of wax on their labia. I simply chose to no longer bother enduring the pain, let alone the expense. I feel entirely comfortable not conforming. If people find me unattractive because of it, great! I then know that they’re the kind of people I don’t want to interact with.

It didn’t necessarily make me feel empowered, just comfortable. I don’t think women refusing to shave should necessarily be considered a radical act. Of course it’s a way in which women can refuse to conform to patriarchal beauty standards, but I don’t want my body to consistently be read as a political space. I hope that eventually our society will reach a stage where we are mature enough to no longer be shocked by women with body hair, that it will no longer be read as a form of feminist backlash or political statement, but just a normal human body existing within the world.”
⠀ Sienna for ‘Natural Beauty’. Photographed and written August 2018. Words continue in comments due to IG character limit.

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“I first stopped shaving while travelling solo around Mexico. With limited access to showers and too many adventures to be had, shaving became the least of my priorities. Once I realised that people didn’t care whether I had hair or not in addition to no longer having constantly itchy armpits due to stubble, I never looked back. Also having fibromyalgia, which is a chronic illness causing general fatigue and pain, I have to prioritise what activities I dedicate my limited energy to on a daily basis and shaving became something I choose not to do in order to save my limited energy for more important and enjoyable things. This was several years ago, and since then not shaving has been one of the catalysts for me to realise my gender-fluidity. There are days where quite frankly I wish I was more hairy, and at least had the option for a beard! In general, people’s responses have been accepting, either people are too concerned with their own lives to care about a small amount of inoffensive hair growing on me in places it should grow or they see my decision as an inspiration to follow suit. The only issue I have had being a hairy human is with performing at private members clubs, I had managers take me aside and ask me to wear sleeves as to not offend their clientele. I have had photos of me performing airbrushed so that my hairy armpits ‘would not become the focus of the event’. Yes, really, apparently my free flowing follicles are more interesting to these excessively rich people than their own enjoyment of a club night… people are way too concerned with judging other peoples personal choices in that area of society than their own lives. Either way, my hair is mine and no one can take it away from me.” ⠀ Samantha Louise Patchett for ‘Natural Beauty’. Photographed July, written September 2018.

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“I stopped shaving my armpit hair about 5 years ago, and the rest of my body hair 4 years ago. I was tired of constantly getting rid of my body hair since the age of 11.
I started wondering "Why?”
– Why do we go through a painful process to get rid of something we were born with that keep growing? Why is being shaved considered to be more feminine? Why is body hair seen as something dirty?
…It’s all about these ideas society has put into our heads and it doesn't even make sense, so that was it for me, no more painful process to remove my natural hair.
It made me feel more myself with body hair. I feel beautiful and it has helped me accepting and loving my body, feeling comfortable in my own skin.
At the start, I was scared of what people would say and I found most of my friends being really supporting about it. I've had people telling me I look "dirty", "smelly" and that no one would have sex with me if I didn't shave… But I've also had people encouraging me and telling me it's natural and beautiful.
I would like everyone to allow themselves to do what feels best for them instead of looking for someone else's approval.”

Sheila Santiago for ‘Natural Beauty’. Photographed & written October 2018.

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„Noul trend în materie de feminism: să ţi se explice doct că e opţiunea femeilor să îşi lase părul lung la subraţ şi pe picioare, pentru că asta e o regulă impusă de comercial. Aş vrea ca pe această logică să nu se mai spele niciodată pe dinţi, pentru că atunci când a fost impusă această cutumă (în SUA, după Primul Război Mondial, soldaţilor care se plângeau de dureri dentare) evident că a avut de câştigat industria pastei de dinţi, un construct 100% comercial. La fel, să nu se tundă niciodată, să nu se împarfumeze, să nu îşi taie unghiile. Doar să se spele. Sunt multe femei care nu se epilează pe braţe, inghinal, intră în relaţii cu bărbaţi pe care nu-i deranjează asta, e treaba lor, dar acest statement politic este deja stupid. Epilatul e o chestiune de igienă şi un construct civilizaţional. Aceste întoarceri – sigur, sterile, că nu prind – la obiceurile tribale, cu femeia peşterii care trebuie apreciată aşa cum e ea de la natură sunt ipocrite. Şi nu e semn de feminism, şi pe bărbaţi există «presiuni». Îşi tund firele care curg din nas, mulţi se epilează, unii se pensează, dacă e cazul, unii îşi fac manichiura. Există cosmetice şi pentru bărbaţi. Este o chestiune de estetică şi igienă. Şi da, e semn de civilizaţie”, spune jurnalista Sidonia Bogdan.

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@kyotocatnip for ‘Natural Beauty’. Photographed June 2017, written March 2018. Text posted as parts in the comments due to IG character limit. ⠀ (1/2) I stopped shaving completely when I was a teenager because of two instances. The first? I got tired of all the time wasted on maintenance and the discomfort that came with it. The second was when I went on a few multiple week-long backpacking trips; it would have been extremely inconvenient to spend hours ripping my hair out, so I let things grow. Being so close to nature let me dive deeper into and re-examine the relationship with myself and the world, acting as a mirror. In nature, there is wild; it is as beautiful as it is untamed. How could it be anything other than that? ⠀ I felt so relieved and free when I let it grow out. It felt like being able to breathe. It was incredibly comfortable too. I felt a confidence and boldness returning, like I was replenishing some kind of primal power. ⠀ People respond to it differently all the time. There are very encouraging/positive reactions—women who have messaged me to thank me for changing their mind and pushing them to challenge their motives/experiment with growing their body hair. Then there are people that start to fetishize it, which can be strange. ⠀ People revere my decision as a feminist and bold political statement, which is ironic, considering how almost everybody has some kind of body hair. It is also funny because I am lazy and keeping it is the path of least resistance.

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(Full set on my Patreon) Liv Sage (@asmallwoman) for Natural Beauty. Photographed in April, written in July (2017). Text posted as parts in the comments due to IG character limit. ⠀
(1/2) “I stopped shaving around the time I began art modelling full time. To be quite honest, it was the result of a number of things. I had started traveling a lot and not shaving is simply more convenient. I also thought it was sort of a natural progression as an art model who is mainly working in natural spaces. I have naturally grown in pubic hair as well, so it sort of went along the same lines of my being in a "natural" state. It's also a bit timeless in a certain way. Many people hire models without modification for the reason that you cannot place them in a certain time – you can date people by certain hairstyles, including pubic and armpit hair. The main reason is, of course, that I simply prefer it. I think it adds something interesting and different from what we normally see on women.

I got less razor burn! But really, I have very sensitive skin, so this was an issue for me when I would shave. In seriousness though, I think there's this idea that many women would feel self-conscious if they have hair growing where it shouldn't be growing by normal 21st century grooming standards. But honestly, I think there's a certain confidence that goes along with having it, a certain 'I do not care what other people think of my personal choices' attitude. Around the same time I stopped shaving, I also pretty much stopped wearing any makeup as well. It's more comfortable, and there's a bit of a confidence that develops. I tend to care very little about what other's think of my appearance – as odd as that sounds given my career.”

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"Armpit hair grows naturally, so one would think people would ask, 'why do you shave?' not the opposite. The fact that in this society something natural like growing your armpit hair is almost a statement, or a political act, is weird – and that’s a reason to grow. People react differently; depending on what environment I am in. When I am very dressed up, people are more chocked and sometimes disturbed by it. Seems like jewels and armpit hair don’t match in high fashion. When I’m in jeans and t-shirt or wearing more punk or hippie style, people are more relaxed with it. It’s more socially accepted or anticipated. With the hair, sometimes I feel free and natural and sometimes like a freak (which can be fun or disturbing, depending on my mood). I like to colour my armpit hair in blue, pink or white. I think it’s beautiful." – Emilia Bostedt​, December 2016. ⠀ Photographed in London as part of Ben Hopper's "Natural Beauty" project. February 24, 2014.

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“I decided to stop shaving a while back, I realised it was unnecessary and uncomfortable. I didn't care what I looked like so why should shaving matter? If I wasn't supposed to have the hair it wouldn't grow. Personally I am happy with my decision, why wouldn't I be? It's a natural occurrence of the body; of course it's beautiful. It makes me feel strong and empowered, taking on my full form as a human being. I made a choice to do something and stuck with it. I received a lot of compliments and an equal amount of negativity. People would tell me this beautiful NATURAL thing was disgusting (not that that changed anything). The oddest response I received was probably from the people telling me I was 'brave' for doing so. Why does leaving my hair make me brave? In this day and age something so normal is so obscure because we are taught to think it's wrong. It's not how people in magazines or on TV look so it's bad… They are wrong. Everyone is beautiful, with hair or without, but we need to stop teaching that difference is wrong and start teaching that it is a fantastic thing. It's 2017, wake up and look however makes you happy. You won't regret it.” – Charlie Roberts, February 2017 ⠀ Photographed in London as part of Ben Hopper's "Natural Beauty" project. February 23, 2017. Photographed on a Phase One camera from @teamworkdigital​.

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Over the following days I will re-visit my project "Natural Beauty", only this time, with words about the hair written by the models I've photographed. The first image is of Maya Felix: (1/3) “I am mixed race and have quite fair sensitive skin and thick dark hair. This made shaving a very difficult and often painful process. Stubble would always grow back within 24 hours, and trying to shave the stubble would end in bleeding and rashes. My underarms were never ‘pretty’ or ‘feminine’. I hated it and was made miserable by it. I remember wearing t-shirts with sleeves when swimming and jumpers on hot days just to cover up my prickly, irritated pits. I certainly couldn’t afford regular waxing at the age when societal pressure kicked in. I desperately wanted to have skin and hair like my friends and be accepted – not only by them, but also by myself. When I was 15 I even asked my mum for laser hair removal for my birthday (luckily my mum is a badass feminist who has never really conformed to ‘beauty’ standards or bothered with non-essential grooming and firmly said ‘No. your body is beautiful, you don’t need to burn it with lasers’). When I was about 17 and in my first serious relationship with a boy who loved my body a lot more than I did, I decided to try something radical. I decided to stop putting myself through pain, to stop being angry with my body for not being the way I wanted it; I stopped shaving."

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It’s #januhairy and we’re here for it! Januhairy is a chance to explore your relationship to your own body hair and challenge social norms and conditioning. Most of us were raised to believe that body hair is “gross”, “unhygienic”, and not “feminine” but we’re ready to break out of that box and ditch those social constraints! . So- we want to know! Do you embrace your body hair? Do you wax/shave? Some of it? All of it? How has your relationship go your body hair changed over time? . If you prefer to share in a more private space, join us in the pranamama community room on FB (link in profile) where we’ll be combing through this topic today 😉 . Amazing photo found on @wombinrising – pic by @been.milky

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